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If you have some difficult to persuade visitors to buy from you because your product is similar to the opposition but more expensive, try value-pricing strategies.
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“I want to position myself at the top of the market, but I don’t know what the fees are up there. How do I decide how much to charge for a one-day corporate training that isn’t too much or too little?” Read this insightful advice by Dr John F. Demartini on how to determine how much to charge.
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How much should you charge? Calculate your hourly rate based on your costs, number of billable hours and desired profit.
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This statement assumes that people buy on price and that cheaper price means more profits. But will you really sell more? If so, will you make more money?
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